Persuasion is found everywhere you look, in the office, on television, and on the radio. Most of today's persuasion is found in advertisements. Kobalt tools 2010 advertisement targets mechanics and today's hardworking men to get them to buy their tools. This advertisement appeals to all of the persuasive techniques to show the great product that Kobalt has.
The most obvious, or the clearest example of one of these techniques was how it appealed to logos. Kobalt tools has claimed that they have a product that will last you a lifetime. The fact that the ad showed a father and his son working on what appears to be a car shows that the tools have lasted at least two generations, and will more than likely last several more after that. The ad clearly shows that this brand of tools is exclusive, and can only be found at your local Lowe's store. Everyone should be able to get high quality tools, such as the one's Kobalt has to offer, but if they are only available at Lowe's then not everyone gets that chance to own Kobalt's fine product.
This ad uses the people in the ad to appeal to pathos, the father and the son seem to be bonding due to the fact that they both use Kobalt tools to work on their homes, cars, and such. If you knew that when you were a kid and that your dad used Kobalt tools, when you grew up and decided you needed some tools as well; wouldn't you use the same tools? Of course you would! The ad shows Kobalt tools to be extremely reliable and better than most other brands of tools. If you were broke down on the side of the road and you knew how to fix the problem you would want a tool that is considered good, and one that you can trust to do well and not break.
Kobalt's ad appeals to ethos by showing that the tools have lasted for so long between a family that they would be considered trustworthy. Kobalt says that their tools are hassle-free guaranteed, and they will last you a lifetime. Something that is known to be hassle-free, and was proven to be hassle-free would attract a lot of buyers that do not want to deal with the tools and worrying about them breaking and losing pieces etc.
Kobalt has used a great way to appeal to ethos, pathos, logos to make anybody who is avid on tools and working to want to buy a great product that they and maybe even their father can trust and use for several generations.
